A similar concept, big-data analytics refers to the strategy of analyzing large volumes of data, or big data gathered from a wide variety of sources, including social networks, videos, digital images, amongst others, with a view to uncovering patterns and connections that might otherwise be invisible, and that might provide valuable insights.
We also know that Nigeria boasts of the highest Facebook users in Africa; there were 26 million active Facebook users in Nigeria, as at May 2018. A plethora of Nigerians are also active on Twitter, Instagram, LinkedIn and other social media platforms. There are manifold implications: political campaigns, electioneering are no longer the exclusive preserve of traditional mass media/advertising platforms such as television, radio stations and newspapers. Now, cyberspace, social media is also political and campaign battleground. Another import of this is that analysis of social media, open source data, prevailing political narratives, trends, pulse of the country, could hint who Nigeria’s next president would be. By the way, recall that social media data, opinion polls favoured and foretold Buhari’s election victory in 2015. Cognizant of the huge role that social media played in Buhari’s victory in the 2015 presidential election, the Buhari administration through the Ministry of Information and Culture reportedly forked out N180 million to pay social media influencers in the 2017 federal budget. As a matter of fact, the Buhari Media Centre (BMC) was recently rebranded, rejigged and morphed into the ''Buhari New Media Centre'', BNMC with twitter handle: @BuhariCentre, WhatsApp forum, with membership cutting across the 36 states of the federation and the Federal Capital Territory (FCT).
Given this result, it is safe to say that Nigeria has the second largest amount of Twitter users in Africa.
|Daily Trust Newspaper Twitter Poll|
|A Nairaland member's comment|
Similarly, a recent online poll titled Atiku vs. Buhari: Who can manage the economy better? Conducted by Nairametrics, Nigeria’s leading financial literacy and business intelligence website, more than half of the respondents to the poll (55%) say Atiku will be able to manage Nigeria’s fragile economy better than Buhari. Presidential candidate of the SDP, Donald Duke came second with 24% of the poll, while President Buhari scored the least (21%) among the trio.
|Atiku trending worldwide on Twitter after he emerged PDP candidate. Atiku @ number 1 while Buhari @ 12|
October 14, 2018
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